Why Restaurant Sales Forecasting Software is Essential for The Financial Health of Your Business
Understanding a new restaurant sales forecast is crucial for predicting future demand and ensuring financial health. Learn with real examples to optimize profits.
In today's rapidly shifting restaurant environment, sales management and its intricacies have taken center stage. As the industry grapples with supply chain disruptions and the aftermath of "The Great Resignation," which has ushered in a challenging labor shortage, restaurants are inundated with unpredictability. Gone are the days of relying solely on educated guesses or conventional wisdom to predict sales. Add the ever-present threat of further pandemic restrictions to the mix, and the restaurant business plan for the future seems shrouded in uncertainty. Amidst these challenges, a beacon of hope emerges: advanced financial software sales solutions tailored for precise sales forecasting. Backed by a dedicated sales team, these tools go beyond merely leveraging historical data from your POS system or the typical cash flow statement. A new generation of sales forecasting tools, backed by sales reps, delves deeper, integrating sales cycles from lunch and dinner rushes, managing operating costs, and providing insights beyond past performances. By doing so, they offer restaurants a protective shield against the unpredictable waves of the industry, pointing towards a trend set to redefine the future of restaurant market dynamics. Dive in as we explore this transformative power and its pivotal role in ensuring a sustainable and prosperous future for eateries.
What is restaurant sales forecasting?
Restaurant sales forecasting is the process of predicting future demand in order to determine the volume of sales for a given period. Accurate forecasting helps a restaurant optimize purchasing and scheduling, and, at a higher level, allows for better goal setting and future revenue predictions.
Without any forecasting, you’re relying on gut instinct or pure guesswork in your purchasing and staffing decisions.
With the added benefits of AI and machine learning, we can now distinguish between traditional restaurant forecasting, which relies solely on historical sales data, and a new breed of sales forecasting model, which uses more data to predict sales numbers into the future.
Traditional restaurant demand forecasting is based solely on historical data – and perhaps the intuition and experience of the manager.
You can build a model by hand and attempt to predict demand with a simple calculation:
Sales Forecast = Table Count x Seat Allotment x Average Ticket Size x Table Turn
Managers tend to calculate a forecast for busy days and quieter days based on historical sales data to get an idea of the demand for the next service.
By looking at the average sales for the last ten Saturday nights, for example, you’ll get a fairly accurate prediction of what to expect for the coming Saturday.
But what about holidays, rainy days, or special events in the area? Or what if you’d like to understand how much you’ll likely sell by category or by hour? There’s a multitude of other factors that can affect how busy you are and what you are likely to sell.
Machine learning-powered forecasting software elevates the traditional sales forecasting method, using it as a foundation and introducing several enhancements. By utilizing historical sales data from your POS and scheduling systems, and integrating other internal data from reservations and event management systems, it provides a comprehensive sales forecast example for a restaurant.
But software can go even further by taking into account weather forecasts, holidays, and seasonal behavioral patterns. The system processes all of this data and uses machine learning to make predictions that simply wouldn’t be possible with manual calculations.
In addition to providing incredibly accurate predictions, sales forecasting software produces a range of reports so that managers and owners can make sense of this wealth of data. It offers granularity by time and by category, providing far more accurate and actionable forecasts.
Typical features include:
- Daily, weekly and monthly projections
- Projected numbers for future revenue, covers, and item sales
- Forecasting food and beverage sales by the day and the hour
- Aggregation of data across restaurants for multi-unit groups
- An enterprise dashboard for a global view of the data
- Live view of actual versus projected sales
- Integrations with POS and scheduling platforms
How does restaurant sales forecasting affect my financial decisions?
Restaurant sales forecasting software providers claim up to 95% accuracy in projections. Using a sales forecast for restaurant example, the proof becomes evident as you can compare the prediction to actual outcomes. Such validations bolster confidence in shaping restaurant's financial projections for your restaurant business.
The benefits of precise forecasts are vast, aiding in effective planning and cost-saving.
Optimize labor scheduling
When you know how much you’re going to sell hour by hour, you can build your labor schedule inside the labor forecasting software to meet demand and maintain a consistent labor cost as a percent of sales.
You’ll save money by not over-scheduling staff and won’t miss out on opportunities for sales as a result of understaffing. Sales forecasting tools can even provide real-time staffing guidance so that you quickly adapt to changes.
All of which means you can improve restaurant employee engagement by preparing staff for what they can expect in a given shift, and give them more certainty about future schedules. This leads to more secure and happier staff – which is especially important with the current labor shortage plaguing the industry.
With accurate AI-powered restaurant sales forecast in hand, you can order inventory based on what you are going to sell rather than ordering to pre-set par amount.
Projections based on historical sales data give you a rough idea of the volume of ingredients you will need. But when you get smarter insights you will have a clearer picture of exactly what you are going to sell and when and then optimize menu items and menu pricing.
This is especially important when you are purchasing expensive perishable ingredients with a short shelf life. You need to know both how much and what you're going to sell in order to avoid either wasting expensive ingredients or letting the customer down when you run out during service.
A sudden change in the weather, for example, can affect the types of products that people want. Smarter predictions will help you have enough frozen drinks prepared when a sudden heat wave hits.
With the current uncertainty over supply chains, you don’t always know whether ingredients will be available or if costs are going to suddenly rise. With accurate forecasting, you get a better idea of what you will need ahead of time so you’re not as vulnerable to the uncertainty in the market.
Make better business decisions
Not only can sales forecasting tools help you predict demand and optimize labor and purchasing for a few weeks at a time, but accurate revenue predictions help you make better long-term decisions.
You might find that there’s so much demand in a given area that you want to open a new location. Or purchase a piece of equipment to ramp up production.
Or the sales figures could tell you to hold off for six months as you’re going into a slower period.
Overall, more accurate projections using data that you could only make sense of using smart prediction software could give you insights to make the informed decisions for long-term stability and faster growth.
This becomes essential when you are trying to secure an investment. You can show potential investors your forecasts, as well as how accurate previous forecasts have been, to give them confidence in the profitability of the business going forward.
Increase certainty with smarter restaurant sales forecasting
Sales forecasting is important for a restaurant owner to know more about the sales performance and sales process, which is necessary to improve restaurant management.
5-Out's smart restaurant forecasting has the potential to give your business the certainty to tackle the biggest challenges facing operators today.
5-Out, a data driven sales forecasting software, integrates with your existing systems enables you to get a comprehensive forecast report you need without a complete tech overhaul.
As a restaurant owner, with certainty over your sales forecasts, you can optimize your labor and inventory management, and make the big long-term decisions to drive growth. And with the low upfront cost, a healthy ROI is almost guaranteed.