How to Increase Restaurant Sales
10 Tips for restaurant owners to increase their sales including social media marketing, event-based marketing, cross-selling, menu engineering, online ordering, partnering with food delivery services, customer service, restaurant management software, and analyzing data to predict sales.
In the dynamic restaurant industry, steering your venture to success requires more than just good food and service. Whether you're inaugurating your first national restaurant or aiming for sales growth in your existing one, ensuring your brand stays top of mind, especially on platforms like Google My Business, is crucial. Striking a balance between retaining loyal customers and luring new ones plays a decisive role in boosting your restaurant's retail sales. In this piece, we'll explore strategies to elevate your restaurant's presence and business.
9+ Ways to Boost Your Restaurant Sales
1. Social Media Marketing
It is powerful to create social media accounts for restaurants looking to increase sales. Social media platforms such as Facebook, Instagram, TikTok, and Twitter allow restaurants to build brand awareness and reach the target audience and then attract potential customers as well as set up a customer loyalty program.
2. Event-Based Marketing
Events are an excellent way to drive a steady stream of traffic to your restaurant. They’re also a great opportunity to interact with your guests and build customer retention. They can be anything from a themed Halloween party to a wine-tasting night, in order to happy customers.
3. Embrace Email Marketing
Leverage email marketing to maintain a direct connection with diners. Regular newsletters can showcase new dishes and specials, while exclusive offers for subscribers foster loyalty, encourage customers to return visits, and gather insights to refine the dining experience.
Offering customers a chance to upgrade their dining experience is another easy way to increase your restaurant’s sales. Servers can suggest an add-on to customers as they take their orders, or list the option on your menu.
5. Menu Engineering
Designing your menu with a few key points in mind can increase restaurant revenue by up to 15%. This approach emphasizes your most profitable dishes, suggests add-ons, and can justify higher menu prices. Additionally, implementing an online ordering system allows customers to view and order from your menu, seeing both the items and their prices.
6. Online ordering
By offering online ordering, restaurant owners can increase sales by reaching a wider audience, reducing order errors, and increasing efficiency with quick service. Online ordering can also help restaurants collect data and insights about their customers, allowing them to make informed decisions about menu items, promotions, and marketing strategies to increase restaurant profit.
7. Partner with Food Delivery Services
The modern consumer is very mobile and online, so online ordering is a popular choice for people to grab food and drink. Hence, it is beneficial to increase sales by partnering with a popular food delivery service like DoorDash or Uber Eats. Additionally, modern route planning and delivery technology ensure that your food and drink arrives fresh and on time, which may build customer loyalty and then increase restaurant profit gradually.
8. Customer Service: Be Friendly and Attentive
Providing high quality and outstanding customer service is a proven way to increase restaurant profits. By greeting diners and asking about their previous visits, you’re demonstrating that your restaurant prioritizes the customer experience. This is a good way to reinforce customer loyalty as well.
A happy hour or a discounted meal or a gift card for your existing customers can also be an effective way to increase restaurant demand in long term. The discounts offered during this time can attract customers to your restaurant, as well as entice current ones to come back for more. As time goes by, your restaurant will set up a customer loyalty program, which is necessary for restaurant sales.
9. Use a Restaurant Management Software
Reliable restaurant management software is a crucial part of any successful business. It can be used to track and analyze internal and external data, making it easier for your team to make better decisions about your restaurant’s future. It can also help you to predict upcoming sales.
Forecasting is a critical step in any restaurant’s growth journey. By using accurate sales predictions, you can increase your profitability, reduce inventory and staffing costs, and ensure that your business is prepared for any upcoming events.
10. Analyze Data by Software to Predict Future Sales
Automatically having access to your restaurant’s internal data (e.g. point of sale, Labor Scheduling, Reservations, Events) and external data (e.g. Weather, Traffic, Events) can be invaluable when predicting sales and increasing restaurant revenue by providing insights about inventory management to lower food cost.
Predicting upcoming sales can be a difficult task, but it doesn’t have to be. You can use 5-out, a software that automatically ingests data and uses next-gen machine learning to accurately predict upcoming sales, based on internal and external factors such as your restaurant’s POS, labor scheduling, reservations, events, weather, and traffic.
Book a demo today!